The Readers Club, Pakistan’s first and only online book rental service, was launched in June 2009 by two friends, Jawad Yousuf and Usman Siddiqui. On their return from the US after completing their education eight years ago, they realised that the reading culture that once thrived in the country was no more.

They spent their time brainstorming how one could revive it, but their own businesses demanded a lot of their time and it was not until much later that they were able to come up with a plan of action and implement it. Initially they had thought of establishing a book-sharing platform but since that wasn’t logistically possible, they decided to create a book rental service. They realised people were not reluctant to read, but access to books was a problem. The most common complaint was that books were too expensive to purchase, especially the newest ones. So they decided to structure their product in a way that would address both the issues of affordability and interest.

.Reference resource: Click Here.